Strong brands experience heavy use just like a great pair of shoes. After time, some brands experience “fatigue”. This can happen with over exposure, lack of timeliness or even consumer shifts. When brands experience fatigue, reinvention or updates are necessary.
Not every brand needs reinvention. However, maintaining BRAND EQUITY means staying current, fresh and evolving ahead of the marketplace.
Since we love what we do, we often find ourselves dissecting brands for fun. (Don’t judge, it’s legal recreation.)
We invite organizations to submit their brand identity for a free assessment. We will tell it like we see and not hold any punches. At the same time, we won’t mess with perfection. If your organization has it nailed, we’ll congratulate you and post your success in the 411.
Email Creative Services with your best two examples of your brand in action – web site, logos, marketing material, anything you’ve got. You should hear back from us within 48 hours.
Consider it our GOOD TURN for the day.