In a vertical market epitomized by “snake-oil salesmen” selling sex, GyneShape looked to CKC for a strategy to break through the clutter. CKC successful sculpted an image for the medical device company as an ethical, respectful and scientifically sound company.
Advertisements for the device division focused on training for qualified surgeons using medically accurate terminology. This provided a contrast to other organizations, which chose to sell their surgical approach with sexual messaging.
Since branding GyneShape, CKC has crafted media relations and event marketing strategies to see the company grow across the US. In partnership with GyneShape executives, CKC developed the company’s key marketing approach, “The Truth for Women”, which addresses the “greatest lie women are told.”
GyneShape Certified Surgeons received template advertising to promote cosmetic gynecology procedures. CKC developed print advertisements, online banner advertising, informational brochures and on-site advertising. By creating templates, GyneShape helps ensure the quality and consistency of messaging while also assisting surgeons who don’t have the resources of an advertising department in their medical practices.
Today, surgeons from around the country look to CKC to support their ethical approach to one of women’s best-kept secrets.